The Most Hyped Items of 2021 – Complex

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As much as we may not want to admit it, the hype gets to all of us from time to time. Whether we fall in love with the visual campaign tied to the product, spot one of our favorite celebrities rocking it, or just simply get attached to a particular item we see peppered across our social media feeds, there are plenty of ways to fall victim to the hype. And no matter what your style is, 2021 brought about plenty of worthwhile drops that warranted the distinction. 
From must-have footwear collaborations crafted by some of our favorite designers to high fashion’s take on staple outerwear pieces, check out our picks for the most hyped items of 2021 below.
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