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What is Fashion ?

What is Fashion ?
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Fashion is a form of self-expression and autonomy at a particular period and place and in a specific context, of clothing, footwear, lifestyle, accessories, makeup, hairstyle, and body posture. The term implies a look defined by the fashion industry as that which is trending. Everything that is considered fashion is available and popularized by the fashion system.

Due to increased mass-production of commodities and clothing at lower prices and global reach, sustainability has become an urgent issue among politicians, brands, and consumers.


Fashion scholar Susan B. Kaiser states that everyone is “forced to appear”, unmediated before others. Everyone is evaluated by their attire, and evaluation includes the consideration of colors, materials, silhouette, and how garments appear on the body. Garments identical in style and material also appear different depending on the wearer’s body shape, or whether the garment has been washed, folded, mended, or is new.

Fashion is defined in a number of different ways, and its application can be sometimes unclear. Though the term fashion connotes difference, as in “the new fashions of the season”, it can also connote sameness, for example in reference to “the fashions of the 1960s”, implying a general uniformity. Fashion can signify the latest trends, but may often reference fashions of a previous era, leading to the understanding of fashions from a different time period re-appearing. While what is fashionable can be defined by a relatively insular, esteemed and often rich aesthetic elite who make a look exclusive, such as fashion houses and haute couturiers, this ‘look’ is often designed by pulling references from subcultures and social groups who are not considered elite, and are thus excluded from making the distinction of what is fashion themselves.

Whereas a trend often connotes a peculiar aesthetic expression, often lasting shorter than a season and being identifiable by visual extremes, fashion is a distinctive and industry-supported expression traditionally tied to the fashion season and collections. Style is an expression that lasts over many seasons and is often connected to cultural movements and social markers, symbols, class, and culture. According to sociologist Pierre Bourdieu, fashion connotes “the latest difference.”

Even though the terms fashion, clothing and costume are often used together, fashion differs from both. Clothing describes the material and the technical garment, devoid of any social meaning or connections; costume has come to mean fancy dress or masquerade wear. Fashion, by contrast, describes the social and temporal system that influences and “activates” dress as a social signifier in a certain time and context. Philosopher Giorgio Agamben connects fashion to the qualitative Ancient Greek concept of meaning “the right, critical, or opportune moment”, and clothing to the quantitative concept of the personification of chronological or sequential time.

While some exclusive brands may claim the label haute couture, the term is technically limited to members of the Chambre Syndicale de la Haute Couture in Paris. Different fashion designers are influenced by outside stimuli and reflect this inspiration in their work. For example, Gucci’s ‘stained green’ jeans may look like a grass stain, but to others, they display purity, freshness, and summer. While philosopher Immanuel Kant believed that fashion “has nothing to do with genuine judgements of taste”, and was instead “a case of unreflected and ‘blind’ imitation”, thought of fashion as something that “helped overcome the distance between an individual and his society”. However, these conceptions of non-Western clothing undergoing little, if any, evolution are generally held to be untrue; for instance, there is considerable evidence in Ming China of rapidly changing fashions in Chinese clothing. Similar changes in clothing can be seen in Japanese clothing between the Genroku period and the later centuries of the Edo period, during which a time clothing trends switched from flashy and expensive displays of wealth to subdued and subverted ones.

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